On this day in 1919, Wisconsin’s Oshkosh Brewing Company introduced a “near beer” called PEP to the public just 12 days after beer became illegal due to the Wartime Prohibition Act. Even though Oshkosh tried to promote and sell this new product to the public, it wasn’t a huge hit by beer lovers.
On this day in 1919, at exactly 11:00pm, The Wartime Prohibition Act took effect and became known as “Thirsty-First” of June just one day later on July 1st. This banned beverages with an alcohol content greater than 2.75%. Beer enthusiasts took to the streets to stock-up on their favorite libations thinking it wouldn’t last long….