From an early age, we are drawn to the mythic nature of stories.Wondrous lands, conniving villains and our heroes that save the day.

The stories we share are a connection between us – some kind of tether to the centuries of ancestors before us who regaled each other with tales of foreign lands or make-believe creatures. Truly, storytelling is part of who we are:

…human beings are natural storytellers—that they can’t help telling stories, and that they turn things that aren’t really stories into stories because they like narratives so much. Everything—faith, science, love—needs a story for people to find it plausible. No story, no sale.

In our modern society, this is particularly relevant as we move past cliched marketing trends of the past. We’ve reached a point where it now takes more than shining lights and pretty faces to sell a product. Especially when it comes to beer.