Where do you think beer will go in 2014?
There’s been lotsoftalk about trends in beer for 2014, but it’s focused on craft beer, where the majority of innovation and change has come from in recent years. What about Big Beer? Well, you can’t know where you’re going until you know where you’ve been.
Or so I’ve heard.
Sure, AB InBev and MillerCoors dominate beers Americans no longer drink, but that’s not necessarily a complete loss for them. While craft increasingly takes up more market share, macro beer companies are simply adding to the fray of “premium” options. We’re not necessarily seeing the fall of Big Beer, we’re seeing the evolution of it.
View original post 544 more words