Where We’re Going, We Don’t Need Bud Light: Big Beer Trends for 2014

Where do you think beer will go in 2014?

This Is Why I'm Drunk

beer to the future blank backgroundThere’s been lotsoftalk about trends in beer for 2014, but it’s focused on craft beer, where the majority of innovation and change has come from in recent years. What about Big Beer? Well, you can’t know where you’re going until you know where you’ve been.

Or so I’ve heard.

The past year was a big one for craft beer. Surely you’ve noticed, despite cries of impending doom. But you know what, 2013 was kind of good for Big Beer, too.

Sure, AB InBev and MillerCoors dominate beers Americans no longer drink, but that’s not necessarily a complete loss for them. While craft increasingly takes up more market share, macro beer companies are simply adding to the fray of “premium” options. We’re not necessarily seeing the fall of Big Beer, we’re seeing the evolution of it.

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