Inky Beer Factoid: December 1

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On this day in 1864, George Merz of New Orleans, Louisiana, brewed the first lager beer in the city at the Old Canal Steam Brewery (only open for 2 years).  Unfortunately, it was an unsuccessful endeavor due to the high cost of ice and the fact that is often melted by the time it reached New Orleans from Maine!

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The attempt to offer lager beer was soon postponed and exchanged for less expensive beer.  This proved just as profitable and the customers did not seem to be bothered.

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Trade Names for the brewery at Villere, Toulouse, Robertson & St. Louis, New Orleans, LA:

  • Henry Lusse 1879-1880 George Merz, Coffeehouse & Brewery (Toulouse corner Villere) 1858-1861
  • Old Canal Brewery & Coffeehouse 1866-1867
  • Old Canal Brewery (George Merz) 1868-1870
  • Old Canal Steam Brewery 1871-1878
  • Southern Brewing Co. (Villere, Toulouse, Robertson & St. Louis) 1882-1890
  • Southern Branch, New Orleans Brewing Assn 1890-1899
  • Southern Branch, New Orleans Brewing Co. 1900-1900
  • Closed in 1900
  • Status of the building is currently unknown

 

Photo References

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