Inky Beer Factoid: September 18


On this day in 1971, American road cyclist, Lance Armstrong, was born in Plano, Texas. Although Lance is now barred from cycling for using sports-enhancing drugs, he did bring a new, needed energy to the world of cycling and won 7 Tour de France titles.


Historically, cyclists would stop for beer breaks along the route (see photos above) and show up at the next stage a bit later than their competitors. Throughout time, the race has become more popular and the race, more competitive.

Aussies seem to be the most popular in the media because of drinking while racing in the Tour. Both Phil Anderson and Adam Hansen were known to throw back a few more than most during the Tour de France. Toohey’s New Beer even jumped on the Hansen bandwagon with this interesting commercial!

Phil Anderson for Toohey’s Beer


Adam Hansen drinks on the Tour, 2013

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s